Pickleball World Rankings - PWR World Tour Launch

  • I supported the launch of a superstar global pickleball league with the creation of the Pickleball World Rankings (PWR), PWR World Series and PWR World Tour.

  • The launch in Dubai, saw PWR bring together regional bodies under one unified structure to enhance the sport’s governance and future longevity. The announcement was made by PWR, The Times Group, colleagues from international Pickleball bodies and some of the world’s top players, including women’s world number 1 on APP Tour, Megan Fudge DeHeart.

  • Our PR campaign achieved coverage in leading global media outlets including Reuters, MSN, and Al Arabiya, reaching a combined audience of over 348 million, an estimated 1.49 million views, and ad equivalence of over $550,000.

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