Classified x Ridley Factory Launch

  • I spearheaded a targeted three-day PR campaign to support a launch for Belgian deep-tech cycling company Classified. The launch included the unveiling of three new gravel and road wheel models compatible with their innovative Powershift drivetrain system, and a high-profile Classified x Ridley Factory gravel racing team. 

  • This targeted campaign generated significant media attention, securing over 20 placements across online and social cycling media platforms. The campaign achieved an impressive reach of over 7.2 million, with an estimated 112,200 views.

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