Strategic PR &

Communications Consultant

CREDS DECK

A seasoned PR pro with a proven track record of transforming challenger brands and start-up businesses into mainstream stars. Extensive experience across diverse industries including sports, health & fitness, lifestyle and the third sector.

My expertise lies in crafting strategic, creative campaigns across print, digital, social media and broadcast channels, driving audience engagement and brand awareness.

I specialise in bridging the gap between endemic brands and consumer media, expanding reach and building loyal communities.

While adept at developing strategies, leading teams and executing high-impact events, I'm also very hands-on when it comes to securing earned media coverage, ensuring meticulous execution and maximum impact.

Self-motivated and entrepreneurial, I thrive in collaborative environments and excel in building strong relationships with journalists, talent, influencers and stakeholders.



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We've tried several PR agencies, but Julian just gets it. He knows the endurance sports industry inside out and managed to get an audience reach of 25.3m with 81.4k engaged visitors on our Refugee Run Club campaign. We will certainly work with him on our future campaigns.

Peter Cooper, CCO & Co-Founder, Cooper DigitalRun Coach

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It’s a skill to work with a young brand - Julian’s understanding of our core values and dedication meant we felt safely supported in the maelstrom that is the path of a fledgling brand!

Joanne Admiraal, Founder, hey jo

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As the fitness PR expert, we love working with Julian on our health and fitness PR campaigns. His results are outstanding!

Huib Van Bockel, Founder, TENZING

EXPERIENCE

STORE PR

Senior Account Manager

Jan 2003 - Oct 2008

  • Launched career in PR, working with fashion and luxury brands.
  • Coordinated regular press days and launch events.
  • Acted as the primary contact for international PR teams.
  • Prepared media kits, press releases, and compelling pitches.
  • Clients included FALKE, Burlington, Vintage Rolex, Paul & Joe.

FTAPE.COM

Chief Content Officer

Oct 2008 - May 2018

  • Chief Content Officer at FTAPE.COM, a fashion news website.
  • Worked directly with agency and in-house PR teams to source the latest fashion news.
  • Attended graduate fashion shows to identify and promote new gen talent.
  • Conceived and developed high profile campaigns including a nationwide model search with Swarovski and supermodel Helena Christensen.
  • Pioneered live streaming of catwalk shows (Burberry, Vivienne Westwood, Pringle, Calvin Klein).

EIGHTY4RED

Director

May 2018 - June 2023

  • Co-founded EIGHTY4RED, a Purposeful Communications Consultancy..
  • Managed event PR strategies (media relations, influencer engagement, crisis comms).
  • Developed and implemented strategic communication plans.
  • Set and measured key performance indicators (KPIs).
  • Clients included Virgin Sport, Sport England, JustGiving, Limelight Sports Club, Tenzing & 7 of the UK’s largest mass participation sporting events.

LDN RIDERS

Founder (Volunteer Role)

Sept 2021 - Present

  • Founded British Cycling accredited LDN RIDERS, which soon became the UK’s largest LGBTQ+ cycling club.
  • Direct experience growing an engaged community of 450+ members in just 2 years.
  • Developed fundraising campaigns and partnerships with third party brands, national governing bodies and external stakeholders.
  • Oversee a committee of 11 volunteers to ensure the smooth running of the club.

SERVICES

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Press Office

Influencer Marketing

Thought Leadership

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Event PR Management

Community Development

Campaign Development

CLIENTS & CAMPAIGNS

SPORT

HEALTH & FITNESS

FOOD & DRINK

THIRD SECTOR

LIFESTYLE

COVERAGE HIGHLIGHTS