Pro Am Padel Tour 2024

• I spearheaded the PR strategy and execution for the UK's premier Pro Am Padel Tour. Overseeing events in Bristol, Ilford, London, and Manchester, I was responsible for developing comprehensive PR campaign strategies, fostering event partnerships, developing community initiatives, managing all aspects of the event PR, and securing participation from talent, media and content creators. 

• Through strategic media outreach, we secured high-profile coverage across a wide range of media outlets, including Sky Sports, BBC News, SportBible, Metro, Daily Mirror, Daily Express, Sky News, and more. 

• The Manchester showcase alone generated over 70 media placements, reaching an estimated audience of 13 million. 

• Additionally, we successfully leveraged influencer partnerships, empowering content creators to share engaging content on platforms like Instagram, TikTok, and YouTube. 

• This integrated approach significantly boosted the visibility of the Pro Am Padel Tour and the overall growth of the sport in the UK.